An audiogram is a shareable video consisting of a static background, an audio waveform, transcribed captions, and an audio voiceover.
Audiograms are often used to promote podcasts on social media, it is an effective way to share bite-size audio content to a wider audience. Audiograms allow podcasters to create a digital presence on different social media channels while delivering unique value and driving the audience to their podcast simultaneously.
Podcast audiograms function like a movie trailer. They use audio, visual, and text elements, along with a snippet of the episode, to grab viewers’ attention. They are far more enticing than a simple text link or a still image. Plus, they are unique to podcasts.
Most importantly, audiograms stand out from other types of social media content because they are unconventional. They pop out on a social media feed. They work on every social media platform that allows you to post video content.
1. Audiograms can serve as a trailer for your podcasts. Trailers attract people to watch a movie, the same applies to podcasts. Using audiograms as a trailer allows people to have a taste of the excerpts drawn from the most enticing part of your podcast, making them more likely to visit your podcast.
2. Audiogram is a great way to add visuals to your voice. Visuals are extremely important on social media and audiograms fit perfectly into social media feeds, giving podcasters a great way to engage their audience visually.
According to OneSpot, 90% of the information our brain receives is visual, making visual elements a crucial component of your podcast.
3. Audiograms let you reach a wider audience and grow faster. Posting audiograms on your social media gives you access to a wider audience, helping you grow your podcast. Let’s take Instagram as an example, it attracts over 700 million users monthly, while the total number of podcast listener only sum up to 380 million. Audiograms give you access to visually dominated platforms like Instagram, Facebook, Twitter, LinkedIn, bringing your content to a much wider crowd.
4. Audiograms work like magic.
According to America’s most listened-to public radio station WNYC, social media posts with an audiogram gets 8x more engagement when compared to those without a visual soundbite, outperforming images by 58% and links by 83%.
In a Headliner study, they shared a podcast episode on Facebook in two different ways. The first was with a static image. The second was with a podcast audiogram. The audiogram generated five times more traffic.
Audiogram maker platforms that offer free accounts usually have limits. When you reach that limit, they’ll put watermark on the final output which is not recommended for posting on social media as this would make you look unprofessional. Otherwise, you’ll have to upgrade your account to a paid one, not to mention that other services like embedding subtitle and cutting the whole audio into some clips would also require additional fee.
If you avail our package, not only you get audiogram snippet/s of your choice without watermark as final output, but also you will have it with subtitle, and more, all in one package service. Plus, you save your time from these routine tasks. All you need to do is to pick from the snippets we’ll be sending you!